Build-A-Bear Workshop is an American retailer that specializes in selling teddy bears and other stuffed animals and characters. It is well known for allowing those to see their plush "come to life" by stuffing it and choosing out clothing and accessories for the plush. Locations at Great Wolf Lodge primarily sell Great Wolf Kids plushies similar to it's predecessor, Creation Station. The cost for a plushie is $34.99. Clothing and accessories cost extra.
- Despite having the Build-A-Bear Workshop branding, the workshops inside the lodges are not staffed by Build-A-Bear Workshop and are instead operated by Great Wolf Lodge themselves.